CareersMarketing & Branding
Senior Marketing Executive

Senior Marketing Executive

Execute marketing strategies, analyze trends, boost store performance, mentor juniors, and drive customer engagement.
How to apply
To apply for a position at dobiQueen, simply email your resume and optional work samples (like portfolios or code repositories) via the "Apply Now" button located on top and bottom of this page, with the job title as the subject. Ensure your resume showcases relevant skills and experience. If your application is a match, we’ll reach out to you for the next steps!

Overview

Are you a strategic marketer with a passion for data-driven decision-making and innovative problem-solving? Do you excel in understanding market dynamics and crafting strategies that enhance customer engagement without resorting to conventional tactics like price cuts? Join our fast-growing, tech-driven laundromat business as a Senior Marketing Executive. In this role, you'll play a crucial part in executing key marketing initiatives, analyzing market trends, and contributing to strategies that drive store performance and customer satisfaction. If you align with our core values of Resilience, Growth, Profitability, Results, and Long-Term Success, we'd love to have you on our team.

Job function
Marketing & Branding
Role type
Full-time
Work type
HQ, Kuala Lumpur

Key Responsibilities

Competitor Response Management:

  • Monitor and Analyze:
    • Keep a vigilant eye on competitors' activities, marketing campaigns, and market trends.
    • Analyze competitors' strengths, weaknesses, and strategies to identify opportunities and threats.
  • Strategic Response:
    • Collaborate with the Head of Marketing to develop and implement response strategies that maintain our competitive edge
    • Focus on innovative solutions that highlight our unique value propositions and customer benefits.

New Store Activation:

  • Planning and Execution:
    • Assist in planning grand opening events for new store locations.
    • Coordinate marketing campaigns to attract and build an initial customer base.
  • Community Engagement:
    • Conduct on-ground surveys and community outreach to tailor activations that resonate with local customers.

Revitalization Efforts:

  • Performance Analysis:
    • Identify underperforming stores through data analysis and on-ground observations.
    • Investigate root causes by understanding local market dynamics and customer behaviors.
  • Strategic Improvement:
    • Develop and implement targeted strategies to improve store performance.
    • Address obstacles that hinder employees from executing campaigns and customers from participating.
  • Tactical Promo Activations:
    • Campaign Development:
      • Design promotional campaigns that boost sales and encourage customers to adopt our latest technologies.
      • Emphasize communicating the benefits to customers rather than just features.
    • Execution Oversight:
      • Ensure promotional materials are effective in aesthetics, clarity, and understandability.
      • Collaborate with designers without becoming overly involved in design minutiae.

Data-Driven Decision Making:

  • Analytics and Reporting:
    • Utilize analytics tools to measure campaign effectiveness and ROI.
    • Reflect on data insights to decide next steps, ensuring alignment with company profitability and results objectives.
  • Continuous Improvement:
    • Stay informed about industry trends and adapt strategies accordingly.
  • Team Collaboration and Leadership:
    • Mentorship:
      • Guide and mentor Junior Marketing Executives, fostering a culture of growth and continuous learning.
    • Cross-Functional Coordination:
      • Work closely with operations, product development, and other teams to ensure cohesive execution of marketing strategies.
    • Proactive Communication:
      • Bring attention to nuanced insights and observations that can impact strategic decisions.

Requirements

  • Education and Experience:
    • Bachelor's degree in Marketing, Business Administration, or a related field.
    • 4-6 years of marketing experience, with a strong background in branding and exposure to various media types.
  • Skills and Abilities:
    • Strategic thinker with the ability to develop innovative marketing strategies.
    • Proficient in data analytics and using insights to drive decision-making.
    • Deep understanding of how to sell benefits over features.
    • Experience in conducting market research and on-ground surveys.
    • Excellent communication and interpersonal skills.
    • Ability to manage multiple projects and prioritize tasks effectively.
    • Proactive problem-solver with a resilient mindset.
  • Personal Attributes:
    • Alignment with company core values: Resilience, Growth, Profitability, Results, and Long-Term Success.
    • High level of adaptability and comfort operating in a dynamic environment.
    • Ability to maintain objectivity and focus on strategic goals without getting sidetracked by minor details.

Competencies

Personal Competencies:

  • Resilience: Persistently overcomes obstacles and finds innovative solutions.
  • Growth Mindset: Dedicated to continuous learning and fostering growth in others.
  • Profitability Focus: Strategically aligns marketing efforts with business profitability goals.
  • Results-Oriented: Drives initiatives that produce measurable outcomes.
  • Long-Term Vision: Develops strategies that contribute to sustainable success.

On-the-Job Competencies:

  • Strategic Marketing Expertise: Ability to craft and execute marketing strategies that differentiate the brand.
  • Data Literacy: Skilled in interpreting data to inform decisions and measure success.
  • Branding Acumen: Deep understanding of branding beyond superficial advertising.
  • Customer Insight: Proficient in understanding customer needs and communicating benefits effectively.
  • Leadership and Mentorship: Capable of guiding and developing team members.

If you're a highly motivated individual looking to explore new technologies in the laundry space, we want to hear from you!

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Join Our Team at dobiQueen Malaysia: Where Innovation Meets Opportunity

At dobiQueen, we're not just revolutionizing laundry services—we're transforming the industry in Malaysia with cutting-edge technology and a customer-centric approach. As a leading tech-driven laundromat in Malaysia, we integrate advanced solutions to enhance convenience and efficiency for our customers. If you're seeking exciting career opportunities in Malaysia that offer growth and innovation, dobiQueen is the place for you.

Why Choose dobiQueen Malaysia?

  • Flexible Working Arrangements in Malaysia: We understand the importance of work-life balance. Our flexible working options allow you to perform at your best, whether you're in Kuala Lumpur, Penang, Johor Bahru, or anywhere else in Malaysia.
  • Mental Wellbeing Support: Your mental health is our priority. We provide free, confidential support services in Malaysia, including coaching and therapy, to ensure your long-term success with us.
  • Employee Referral Program: Know talented professionals in Malaysia looking for new opportunities? Refer them to dobiQueen! If they join us full-time, you'll receive a bonus upon their successful placement.

Our Core Values at dobiQueen Malaysia

  • Resilience: "I can always find a solution." We foster a resilient culture where challenges are met with innovative solutions, propelling us forward in the Malaysian market.
  • Growth: "I am fully committed toward my own growth." We invest in your professional development, offering training and career advancement opportunities within Malaysia's dynamic job landscape.
  • Profitability: "We are running a highly profitable business." Our success in Malaysia allows us to continually invest in our team and technology, ensuring stability and growth for all employees.
  • Results: "I am committed to achieving results." We set clear goals and celebrate achievements, driving success for our team and the communities we serve across Malaysia.
  • Long-Term Success: "I provide quality solutions with lasting success." We're building a sustainable future in Malaysia's laundry industry, focusing on lasting impacts for our customers and team members.

Exciting Career Opportunities in Malaysia

We're expanding our team in Malaysia and looking for passionate individuals to join us in various roles:

  • Engineering and Technology Jobs in Malaysia:
    • Software Engineers (PHP, Laravel)
    • DevOps Engineers (AWS, Cloud Infrastructure)
    • IoT Specialists
    • Technical Support Engineers
  • Marketing and Branding Careers in Malaysia:
    • Head of Marketing
    • Senior Marketing Executives
    • Junior Marketing Executives
  • Operations Management Roles in Malaysia:
    • Operations Managers
    • Strategic Initiatives Coordinators
    • Customer Experience Managers
  • Research and Development Positions in Malaysia:
    • R&D and Innovation Managers
    • Product Development Specialists

Be Part of Malaysia's Leading Laundry Innovation

At dobiQueen Malaysia, your ideas matter. We encourage open communication and value the unique perspectives each team member brings. Your contributions will directly impact our growth and success in the Malaysian market.

Ready to Elevate Your Career in Malaysia?

If you're ready to join a team where resilience meets innovation and profitability aligns with long-term success, explore our current job openings in Malaysia. Become part of dobiQueen's journey to redefine the future of laundry services in Malaysia.

Apply for this job