Senior Marketing Executive

Are you a strategic marketer with a passion for data-driven decision-making and innovative problem-solving? Do you excel in understanding market dynamics and crafting strategies that enhance customer engagement without resorting to conventional tactics like price cuts? Join our fast-growing, tech-driven laundromat business as a Senior Marketing Executive. In this role, you'll play a crucial part in executing key marketing initiatives, analyzing market trends, and contributing to strategies that drive store performance and customer satisfaction. If you align with our core values of Resilience, Growth, Profitability, Results, and Long-Term Success, we'd love to have you on our team.

Competitor Response Management:

• Monitor and Analyze:
  • Keep a vigilant eye on competitors' activities, marketing campaigns, and market trends.
  • Analyze competitors' strengths, weaknesses, and strategies to identify opportunities and threats.
• Strategic Response:
  • Collaborate with the Head of Marketing to develop and implement response strategies that maintain our competitive edge
  • Focus on innovative solutions that highlight our unique value propositions and customer benefits.

New Store Activation:

• Planning and Execution:
  • Assist in planning grand opening events for new store locations.
  • Coordinate marketing campaigns to attract and build an initial customer base.
• Community Engagement:
  • Conduct on-ground surveys and community outreach to tailor activations that resonate with local customers.

Revitalization Efforts:

• Performance Analysis:
  • Identify underperforming stores through data analysis and on-ground observations.
  • Investigate root causes by understanding local market dynamics and customer behaviors.
• Strategic Improvement:
  • Develop and implement targeted strategies to improve store performance.
  • Address obstacles that hinder employees from executing campaigns and customers from participating.
• Tactical Promo Activations:
  • Campaign Development:
    • Design promotional campaigns that boost sales and encourage customers to adopt our latest technologies.
    • Emphasize communicating the benefits to customers rather than just features.
  • Execution Oversight:
    • Ensure promotional materials are effective in aesthetics, clarity, and understandability.
    • Collaborate with designers without becoming overly involved in design minutiae.

Data-Driven Decision Making:

• Analytics and Reporting:
  • Utilize analytics tools to measure campaign effectiveness and ROI.
  • Reflect on data insights to decide next steps, ensuring alignment with company profitability and results objectives.
• Continuous Improvement:
  • Stay informed about industry trends and adapt strategies accordingly.
• Team Collaboration and Leadership:
  • Mentorship:
    • Guide and mentor Junior Marketing Executives, fostering a culture of growth and continuous learning.
  • Cross-Functional Coordination:
    • Work closely with operations, product development, and other teams to ensure cohesive execution of marketing strategies.
  • Proactive Communication:
    • Bring attention to nuanced insights and observations that can impact strategic decisions.

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• Education and Experience:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 4-6 years of marketing experience, with a strong background in branding and exposure to various media types.
• Skills and Abilities:
  • Strategic thinker with the ability to develop innovative marketing strategies.
  • Proficient in data analytics and using insights to drive decision-making.
  • Deep understanding of how to sell benefits over features.
  • Experience in conducting market research and on-ground surveys.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Proactive problem-solver with a resilient mindset.
• Personal Attributes:
  • Alignment with company core values: Resilience, Growth, Profitability, Results, and Long-Term Success.
  • High level of adaptability and comfort operating in a dynamic environment.
  • Ability to maintain objectivity and focus on strategic goals without getting sidetracked by minor details.

Personal Competencies:

• Resilience: Persistently overcomes obstacles and finds innovative solutions.
• Growth Mindset: Dedicated to continuous learning and fostering growth in others.
• Profitability Focus: Strategically aligns marketing efforts with business profitability goals.
• Results-Oriented: Drives initiatives that produce measurable outcomes.
• Long-Term Vision: Develops strategies that contribute to sustainable success.

On-the-Job Competencies:

• Strategic Marketing Expertise: Ability to craft and execute marketing strategies that differentiate the brand.
• Data Literacy: Skilled in interpreting data to inform decisions and measure success.
• Branding Acumen: Deep understanding of branding beyond superficial advertising.
• Customer Insight: Proficient in understanding customer needs and communicating benefits effectively.
• Leadership and Mentorship: Capable of guiding and developing team members.