Junior Marketing Executive

We are seeking a Junior Marketing Executive with a strong background in integrated marketing campaigns,focusing on both traditional and digital media channels. The ideal candidate will have a deep understanding of brand strategy and experience in developing and maintaining strong brand identities. The role focuses on enhancing brand equity and fostering customer engagement to build long-term brand loyalty.

Support Marketing Campaigns:

• Campaign Assistance:
  • Assist in the planning and execution of marketing campaigns and promotional activities.
  • Help organize new store activation events and coordinate logistics.
• Promotional Materials:
  • Collaborate on developing marketing materials, ensuring they effectively communicate customer benefits.
  • Provide input on the clarity and appeal of point-of-sale materials (POSM).

Market Research and Data Collection:

• On-Ground Surveys:
  • Conduct on-ground surveys and observations to gather customer feedback and competitor information.
• Data Organization:
  • Collect, organize, and present data to support marketing strategies and decision-making.
• Competitor Monitoring:
  • Activity Tracking:
    • Monitor local competitor activities and promotions.
    • Report findings to the marketing team for strategic response.

Customer Engagement:

• Feedback Collection:
  • Engage with customers to understand their needs and experiences.
  • Relay customer insights to the team to enhance service offerings.
• Administrative Support:
  • Coordination:
    • Manage marketing calendars, schedules, and documentation.
  • Budget Tracking:
    • Assist with tracking marketing expenses and ensuring adherence to budgets.

Learning and Development:

• Professional Growth:
  • Participate in training sessions and workshops to enhance marketing skills.
• Mentorship:
  • Work under the guidance of senior team members to develop expertise.

• Education:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
• Skills and Abilities:
  • Strong desire to learn and grow in a marketing role.
  • Basic understanding of marketing principles and customer engagement strategies.
  • Excellent communication and interpersonal skills.
  • Proactive attitude with attention to detail.
  • Ability to multitask and manage time effectively.
• Personal Attributes:
  • Alignment with company core values: Resilience, Growth, Profitability, Results, and Long-Term Success.
  • Willingness to conduct on-ground activities and interact with customers.

Personal Competencies:

• Resilience: Willingness to face challenges and persist in finding solutions.
• Growth Mindset: Eagerness to learn and develop new skills.
• Results-Oriented: Focused on achieving objectives and contributing to team goals.
• Attention to Detail: Careful and thorough in completing tasks.
• Team Player: Works collaboratively with others and supports team efforts.

On-the-Job Competencies:

• Basic Marketing Knowledge: Understanding of fundamental marketing concepts.
• Communication Skills: Ability to convey information clearly and effectively.
• Research Skills: Capable of gathering and organizing information.
• Adaptability: Open to learning new methods and adjusting to changing priorities.
• Initiative: Proactive in taking on tasks and seeking opportunities to contribute.